Institute of Business Management and Research
Institute of Business Management & Research

Approved by AICTE, Govt. of India & permanently affiliated to University of Pune

Admission Open 2015

Quick Contact

All Fields are Mandatory
Student Placements
  •    +91 020-27475090

  •    +91 020-27478666

  •    +91 9422009209/10/12
Affiliation & Alliances
  • IBM
  • Business Standard
  • GTT

Part Time Course - PGDMM

Post Graduate Diploma Course in Marketing Management (PGDMM)

28th batch - ASM’s IBMR

One Year Part-Time Course of the University of Pune


To equip young graduates with essential principles and practices of Marketing Management, to enable them to take up employment in industrial and commercial establishments, also to start their own business activities.

Admission Procedure

Admission to eligible candidates will be provided on first come first serve basis, based on their performance in the personal interview.


Any graduate or those who are appearing for their final year degree examination in any discipline of an approved University or any diploma awarded by Board of Technical Education (post SSC 3 years) and with 2 years work experience after the Diploma or one year work experience after H.S.C. Post Diploma work experience certificates have to be produced at the time of admission.

Course Structure - Part Time

(Subject to change as per University of Pune notification).

  Semester I   Semester II
1 Basics of Marketing 1 Retail & Distribution Marketing
2 Sales Management and Marketing Research 2 Integrated Marketing Communication
3 Strategic Business Analysis and CRM 3 Service Marketing & Rural Marketing
4 Laws Relating to Marketing and Principles of Management. 4 Project Report

Part Time Courses :Phd From Pune University Ph. D. Computer/ Management under Faculty of Management of the University of Pune

ASM's IBMR boasts of a research center approved by the University of Pune that provides PhD., under the faculty of Management. Academic scholars, industrialists and subject experts from within and outside the city are associated with this research facility.

ASM's IBMR provides research opportunities in all fields of management, under various specializations. Research scholars have unlimited access to the rich knowledge bank and facilities that ASM's IBMR has to offer. Research is conducted in the areas of Finance and Economics, Human Resource, Marketing, General Management, Information Technology, Operations and Supply Chain.

Eligibility: A Postgraduate in any Discipline with 2 years work / teaching experience.

Press Esc to close