Institute of Business Management and Research
Institute of Business Management & Research

Approved by AICTE, Govt. of India & permanently affiliated to University of Pune

Admission Open 2015

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MMM Course in Pune University

Master's Degree in Marketing Management(MMM)

Admissions to the 13th batch

(A Two Years Full Time Course of The University of Pune & Approved by AICTE)


MMM, a course that is uniquely designed and developed for the aspirants who look forward to take up career in Core Marketing be it any sector. The program emphasizes upon the core elements of Marketing right from the Semester-I. The employers have unanimously accepted and considered the program to be at par with any other Management Degree. It is a Two-Year Full-time Program that encompasses comprehensive teaching and training aspects of application-based marketing management. It also includes Marketing Research which forms the basis of Skill Development, thereby exposing the aspirants to Marketing Development Environment. Our alumni had excelled in many areas, where they are presently, holding the fort as Successful Team Leaders.

Admission Procedure

Admissions for the above course will be based on merit for their performance in Written Test and Personal Interview (P.I.). Candidates who have appeared for MAT/ATMA/CAT/XAT/ NAT are exempted from ASM's IBMR Written Entrance Test and will have to appear only for Personal Interview. Candidates wishing to appear for Written Test & or Personal Interview or only for Personal Interview must fill up the application form given in the prospectus. The Prospectus costs Rs. 1200/- only. The amount may be paid in cash or by Demand Draft in favour of Director, ASM's IBMR, Chinchwad, payable at Pune.


Any Graduate or its equivalent from any approved University. Students appearing in the final year may also apply.


With a view to enable every student to get exposed to the real world situations, it is mandatory for them to undergo 60 days Internship after Semester II, at any organization, especially in the Marketing arena. ASM, with its unique industry-academia association, has made Internship more practical-oriented, enabling every student to get exposed to the industrial environment. This process has successfully produced industry-ready candidates who are ready to deliver from the first day.

Job Opportunities

Pune is the home to well known giants of the Indian software industry like Wipro, Infosys, Tech-Mahindra, Tata Technologies, TCS, Kanbay, Veritas, Cognizant, PCS and many more. The other major industries include TATA Motors, Volkswagen, Force Motors, Bajaj Auto, Mercedes Benz, General Motors, Hindustan Antibiotics Ltd., SKF Bearings, Bharat Forge, Ltd., Forbes Marshall, Atlas Copco, Alfa Laval, etc., giving enormous job opportunities to the students. Mumbai, being within the proximity of Pune and existence of major Corporate Head Quarter establishments, the scope of employability further gets enhanced. Career Opportunities lie in areas such as Marketing Manager, Sales, Technical writing, Customer Relationship Management, etc. Application areas include International Marketing, Advertising Research, Media Planning, Marketing Research, Export Import Management, Consultancy etc.

Job roles: Marketing Managers, Customer Relationship Managers, Business Development Managers/Officers, Sales Manager, Management Trainees etc.

Course Structure

(Subject to change as per University of Pune notification).

Semester I Semester II
Principles & Practice of Management
201 Services Marketing
102 Principles of Marketing 202 Retail Marketing
103 Fundamentals of Management Accounting 203
Sales Management & Personal Selling
Managerial Economics
204 Distribution Management & Logistics
Research Methodology
205 Market Research
Consumer Behavior
206 Relationship Marketing
107 Business Communication 207 Indian Economic Environment
108 Fundamentals of Information Technology  208  Field Work + SPSS

Semester III Semester IV
International Marketing
401 Brand Management
302 Marketing and Laws 402 Strategic Marketing
303 Financial Services Marketing 403
Export Documentation & Forex Management
Marketing Communication
404 Direct Marketing
Retail Operations Management
405 Industrial Marketing
Project Work
406 Rural & Agricultural Marketing
307 Foreign Language 407
Entrepreneurship Development & Project Management
308 Virtual Marketing Management 408 Foreign Language

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