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AICTE Approved

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IIM Nagpur Campus Immersion

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Excellent Placements 

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Duration

2 Years

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Important Dates 

Last Date to Apply: 25 / 01 / 2026

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eligibility

Min 60% in any UG program

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BATCH INTAKE

30

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FEES STRUCTURE

8.50 Lakhs Rs. (2 Years)

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PGDM 

Human Resources + Artificial Intelligence

2 years full time course approved by AICTE

PGDM In Human Resources + Artificial Intelligence

Why PGDM ?

The primary objective of this course is to teach students contemporary managerial tools, new practices and techniques in marketing management, and to enhance understanding of the concepts and behavioral skills in order to deal with new challenges in the corporate world.

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Certifications

► Harvard Business Publishing (6 Programs)
► SAP Associate Consultant Module
► AWS Cloud Foundation
► Power BI & Tableau by Microsoft
► Google (Digital Marketing)
► IBM Analytics​
► HubSpot CRM & Automation​

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Workshops

Provides comprehensive hands-on workshops on crucial business topics such as Fintech, Blockchain, Forensic Audit, Spin Selling, and essential leadership skills like “Sell to Win,” equipping participants with the expertise needed to gain a competitive edge in the dynamic business world.

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Immersive Trips

► 5-Day Goa Industry Visit: Blend learning with networking.
► 6-Day IIM Nagpur Immersion: Learn advanced business strategies.
► 6-Day International Tour: Explore global markets and practices.

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Specialized Learning

Emphasizes a practical and focused approach to education through methods like financial modeling, sectoral analysis, advanced Excel, case studies, and project-based learning to build real-world problem-solving skills.

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Business Tools

Trains students on essential tools and methodologies, including Python, Power BI, Design Thinking, Blockchain, SAP Training Inputs, and Business Communication to stay updated with industry requirements.

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Internships & Placements

Guarantees internships with a minimum stipend of ₹10,000 per month and 100% placement assurance with packages starting from ₹5.5 LPA. Includes live projects, winter internships, and summer internships for experiential learning.

Value Added Certifications

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Admission Details

  • Candidate should have appeared for any national level entrance exam like CAT/MAT/ATMA/XAT/NAT etc.
    Candidates should have completed or appeared for a bachelor's degree preferably in engineering or computer science or computer application with minimum 50% in graduation (Students belonging to reserved category with relevant documents having 45% in graduation may also apply). Non-engineering and computer background students may apply if they have a background in mathematics or a certification in software technologies.

  • Score of academic performance in 10th standard, 12th standard, undergraduate degree/ post graduate degree

  • Group Discussion / PI

  • Weight age for participation in Sports, Extra-Curricular activities, Academic diversity and Gender diversity

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Program Structure

The PGDM Marketing with HRM course is designed to provide insights on developing strategies, initiatives, and programs for business performance, with a focus on organization design, analytics, change, and development, where best practices in HRM can be implemented for sustained competitive advantage in the organization.

TOTAL CREDITS : 108

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    1. Principles of Management – 3 Credits

    2. Managerial Economics – 3 Credits

    3. Financial Accounting – 3 Credits

    4. Marketing Management - 3 Credits

    5. Business Communication – 2 Credits

    6. Excel for Managers (AI-enabled tools) – 2 Credits

    7. AI Lab I – Foundations of AI for Managers – 2 Credits

    • Total Credits: 18

    1. Digital Marketing – 3 Credits

    2. Financial Management – 3 Credits

    3. AI Lab II – Data Handling, Excel AI & Prompt Engineering – 3 Credits

    4. Talent Acquisition & Analytics  I – 3 Credits

    5. Learning & Development  II – 3 Credits

    • Total Credits: 18

    1. Operations & Supply Chain Management – 3 Credits

    2. Research Methods for Managers – 3 Credits

    3. AI Lab III – Business Analytics & Dashboards – 3 Credits

    4. Performance Management Systems III – 3 Credits

    5. Compensation & Rewards IV – 3 Credits

    6. Capstone Project – Phase I (Problem Identification & Proposal) – 1 Credits

    • Total Credits: 19

    1. Strategic Management - 3 Credits

    2. Business Law & Corporate Governance - 3 Credits

    3. Leadership & Change Management - 3 Credits

    4. Digital Business & E-Commerce - 3 Credits

    5. AI for Business Strategy & Decision Making – 3 Credits

    6. Industrial Relations  V – 3 Credits

    • Total Credits: 18

    1. Summer Internship Project (SIP) – 3 Credits

    2. SIP Viva-Voce – 3 Credits

    3. Entrepreneurship & Innovation – 3 Credits

    4. Sustainability, Ethics & Governance – 3 Credits

    5. Global Business Environment – 3 Credits

    6. AI Lab IV – No-Code / Low-Code Automation Tools – 2 Credits

    • Total Credits: 17

    1. Capstone Project – Phase II (Execution & Final Report) – 3 Credits

    2. Contemporary Business Issues – 3 Credits

    3. Advanced Business Leadership – 3 Credits

    4. AI Lab V – Generative AI for Business Applications – 4 Credits

    5. Open Elective / Industry Seminar – 3 Credits

    • Total Credits: 16

Student Testimonials

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Abhishek Lad

"A place with a learner-centric environment, supported by the most experienced and supportive faculties, who have inculcated industry-required skills and knowledge in students, enabling them to excel in their careers."
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Anshika Kushwah

"PGDM helped us enhance our knowledge and skills, opening a pathway to the corporate world. It allowed us to focus more on our interests and significantly upgraded our practical knowledge."
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Pratiksha Magar

"ASM's IBMR is the best place to showcase your talents. The PGDM program offers a blend of theoretical and technical knowledge, providing me with deep and thorough academic insights."

Admission Contact

PUNE CAMPUS

ASM Group of Institutes
MIDC, Block C, Chinchwad,
Pune, Maharashtra 411019
 
Phone Numbers:
+91 9422009207
+91 9422009209
+91 9422009210
+91 9422009212
+91 8208511788 (For Agri-Business Management)

KOLKATA CITY OFFICE

SKP Building, 2nd Floor 132A,

S.P. Mukherjee Road,
Kolkata 700026
 
Contact Person:
Mr. Dhritiman Chakravorty
 
Phone Number:

+91 98311 73476

DELHI OFFICE

Contact Person:
Mr. Ravikant Kumar 

Phone Number:
+91 9199655141

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