Best PGDM in Marketing & HRM College in Pune | ASM IBMR

PGDM In Marketing & HRM

2-min

Duration

PGDM – 2 Year
(AICTE Approved)
icon3

IMPORTANT DATES

Last Date to Apply: 15th April 2024
icon2

ELIGIBILITY

Min 50% in any UG Program
no-of-seats

TOTAL INTAKE

No. of Seats : 30

The primary objective of this course is to teach students contemporary managerial tools, new practices and techniques in marketing management and to enhance understanding of the concepts and behavioral skills in order to deal with new challenges in the corporate world.

Pgdm Marketing with HRM course is designed to provide insights on developing strategies, initiatives and programmes for business performance with focus on organization design, analytics, change and development where best practices in HRM can be implemented for sustained competitive advantage in organization

  • Bachelor’s degree from a recognised university with at least 50% (45% for reserved categories).
  • Score in any one of the six all India tests i.e.(CAT, XAT,CMAT,ATMA,MAT, GMAT) or the common entrance examinations if any conducted by the respective state governments.
  • Score of academic performance in 10th standard ,12th standard, undergraduate degree/ post graduate degree.
  • Group discussion / PI.
  • Weightage for participation in Sports,Extra- Curricular activities, Academic diversity and Gender diversity.

Apply Now

Sub Code Subject Credits
101 Essentials Of Business Management 3
102 Economics For Managers 3
103 Financial Accounting 3
104 Marketing Management 3
105 Quantitative Technique 3
106 Management Information System 3
Total 18
Sub Code Subject Credits
201 Human Resource Management 3
202 Organisational Behaviour 3
203 International Business Environment 3
204 Financial Management 3
205 Product & Brand Management (Mkt.) 3
206 Industrial Relations (HR) 3
Total 18
Sub Code Subject Credits
301 Sales & Distribution (Mkt.) 3
302 Service Marketing (Mkt.) 3
303 Social Media & Digital Marketing 3
304 Performance Management System (HR) 3
305 Human Resource Accounts & Audit (HR) 3
306 Labour Law (HR) 3
Total 18
Sub Code Subject Credits
401 Research Methodology 3
402 Entrepreneurship Development (All) 3
403 Marketing Analytics (MKt. & Agri.) 3
404 Logistics & Supply Chain Mgt. (MKt. & Agri.) 3
405 HR Analytics 3
406 HR Compensation & Benefits 3
Total 18
Sub Code Subject Credits
501 Strategic Mgt. 3
502 Business Law (All) 3
503 Corporate Governance 3
504 Operations Management 3
505 CRM (MKt. & Agri.) 3
506 Organizational Change Mgt. & Org.
Development
3
Total 18
Sub Code Subject Credits
601 Marketing Research 3
602 Labour Law -2 3
603 Business Ethics 3
604 Sustainable Development 3
605 SIP Project 3
606 SIP VIVA 3
Total 18
  • Business Development manager
  • SAP Consultant
  • Analyst
  • Marketing and HR specialisation
  • Marketing Manager
  • Market research Analyst
  • Sales Manager
  • Media Planner
  • Product Manager
  • Area Manager
  • Branch Manager
  • Sr. Sales Officer
  • HR Associate
  • HR Analyst
  • HR Officer
  • Generalist- HR
  • Recruiter
  • Happiness Officer
Mr. Shreyas Mondhe

Mr. Shreyas Mondhe

I definitely recommend ASM's IBMR. I would encourage students to study hard and be informed about the several academic activities the institution offers for the development of skills and knowledge. Our college takes the educational mission to heart, here you will find people that will support you and guide you on the path to your goal. I am grateful to institute for providing me with placement in a reputed company.

Ms. Swaranjali Lohar

Ms. Swaranjali Lohar

This institute is worth applying because the faculty really puts a lot of effort into students. When a student has a problem, the teacher would walk to their desk and help the student. In addition, the academic department also helps a lot if students have any questions after class or if they have problems with their projects.

Rahul Mathew

Rahul Mathew

ASM IBMR fosters an engaging and collaborative environment and build well rounded students. The faculties and tight knit of alumni network will help to reach our career goals

Ekta Rahate

Ekta Rahate

The PGDM Program at ASM's IBMR is very interesting it is blend of Theoretical as well as technological modules required to work in industry and also includes hands on training and live project, it systematically trains you in the concept tools and technology of the field.

Akshay P Jadhav

ASM's IBMR Pgdm Dual 2 years programme is designed in such a manner that it makes you industry ready through theoretical knowledge and practical applications delivered by experienced faculty and Industry experts.

Anisha Pappachan

Anisha Pappachan

ASM's IBMR is the best place where you get the platform to showcase yours talent and the PGDM program consist of theoretical as well as technical knowledge. This course is rewarding me with a deep and thorough academic knowledge.

Geeta Gadekar

Geeta Gadekar

I am pursuing PGDM - DUAL specialization in marketing and Enterprise Management in ASM's IBMR , as I am an agriculture graduate I want to be in agri-input sector. PGDM helped us to learn, develop and enhance our knowledge and skills. It helped us in developing our personality and get practical exposure which is required in corporate sector.

Shounak Banerjee

Shounak Banerjee

The Marketing and Enterprise Management Specializations of ASM P.G.D.M course consists of theory and practical sessions in terms of academic and industrial mix in order to improve and gain a better market experience in the institution.

Parvathi S Pillai

Parvathi S Pillai

PGDM at ASM IBMR helped us to enhance our knowledge and skills. It opened a way to the corporate world. It helped us to focus more on our interest and upgraded our practical knowledge.

Divya Sachdev

Divya Sachdev

A place with a learner centric environment having the most supportive and experienced faculties who have inculcated industry required skills and knowledge to students to excel in their career.

Vidya Lakshmi is a first of its kind portal for students seeking Education Loan. This portal has been developed under the guidance of Department of Financial Services (Ministry of Finance), Department of Higher Education (Ministry of Education) and Indian Banks Association (IBA). The portal has been developed and being maintained by NSDL e-Governance Infrastructure Limited. Students can view, apply and track the education loan applications to banks anytime, anywhere by accessing the portal.

https://www.vidyalakshmi.co.in/Students/index

The main objective of our PGDM program is to accelerate your employability and train you to work with top companies globally. This is why we have collaborated with leading organizations to design, develop and deliver our two-year master’s program. With industry and academic experts on board, we will be able to create professionals who are industry-ready with a refined skill set.

CHINCHWAD

ASM Group of Institutes,
MIDC, Block ‘C’, Chinchwad,
Pune, Maharashtra 411019
+91 9422009207/09/10/12

THANE

Institute of Management
& Computer Studies,
C-4 Wagle Industrial Estate,
Near Mulund (W)
Check Naka, Thane (W) 400604
022(25832452 / 25832466)
+91 9820816932

KOLKATA

(Kolkata City Office)
SKP Building, 2nd Floor,132A,
S.P. Mukherjee Road, Kolkata 700026
Mr. Dhritiman Chakravorty
+91 98311 73476
dhritiman@asmedu.org

FOR AGRI-BUSINESS

Mr. Kartik Londhe
+91 82085 11788
kartik.londhe@asmedu.org

    ENQUIRE NOW