%201_png.png)
.jpg)
PGDM In Marketing + Artificial Intelligence
Why PGDM in Marketing with AI ?
Certifications
► Harvard Business Publishing (6 Programs)
► SAP Associate Consultant Module
► AWS Cloud Foundation
► Power BI & Tableau by Microsoft
► Google (Digital Marketing)
► IBM Analytics
► HubSpot CRM & Automation
Workshops
Includes hands-on workshops in SEO, social media marketing, and performance marketing, along with sessions on AI in marketing, helping students understand campaign execution and optimization in real-world scenarios.
Immersive Trips
► 5-Day Goa Industry Visit: Blend learning with networking.
► 6-Day IIM Nagpur Immersion: Learn advanced business strategies.
► 6-Day International Tour: Explore global markets and practices.
Specialized Learning
Focuses on consumer behavior, brand strategy, and digital marketing integrated with Artificial Intelligence, enabling students to create data-driven and personalized marketing strategies.
Business Tools
Provides practical exposure to tools like Google Analytics, Google Ads, Meta Ads Manager, and HubSpot CRM for campaign management, data analysis, and customer engagement.
Internships & Placements
Guarantees internships with a minimum stipend of ₹10,000 per month and 100% placement assurance with packages starting from ₹5.5 LPA. Includes live projects, winter internships, and summer internships for experiential learning.
Value Added Certifications
Admission Details
-
Candidate should have appeared for any national level entrance exam like CAT/MAT/ATMA/XAT/NAT etc.
-
Candidates should have completed or appeared for a bachelor's degree in any discipline with minimum 50% in graduation (Students belonging to reserved category with relevant documents having 45% in graduation may also apply).
-
Score of academic performance in 10th standard, 12th standard, undergraduate degree/ post graduate degree
-
Group Discussion / PI
-
Weight age for participation in Sports, Extra-Curricular activities, Academic diversity and Gender diversity
Program Structure
The PGDM in Marketing with AI course is designed to integrate financial objectives into every decision that impacts the viability of organizations in both the short and long term. By combining AI-driven marketing strategies, marketing analytics, and data-driven decision-making, the program equips students to align business goals with financial performance. Whether relating to marketing initiatives, new product launches, or deciding discount policies, financial tools and predictive analytics provide important resources for such daily decisions.
TOTAL CREDITS : 108
-
Principles of Management – 3 Credits
-
Managerial Economics – 3 Credits
-
Financial Accounting – 3 Credits
-
Marketing Management – 3 Credits
-
Business Communication – 2 Credits
-
Excel for Managers (AI-enabled tools) – 2 Credits
-
AI Lab I – Foundations of AI for Managers – 2 Credits
-
Total Credits: 18
-
-
Digital Marketing – 3 Credits
-
Financial Management – 3 Credits
-
AI Lab II – Data Handling, Excel AI & Prompt Engineering – 3 Credits
-
Consumer Behaviour- I– 3 Credits
-
Marketing Analytics - II – 3 Credits
-
Total Credits: 18
-
-
Operations & Supply Chain Management – 3 Credits
-
Research Methods for Managers – 3 Credits
-
AI Lab III – Business Analytics & Dashboards – 3 Credits
-
Brand Management III* – 3 Credits
-
Sales & Distribution IV* – 3 Credits
-
Capstone Project – Phase I (Problem Identification & Proposal) – 1 Credits
-
Total Credits: 19
-
-
Strategic Management – 3 Credits
-
Business Law & Corporate Governance – 3 Credits
-
Leadership & Change Management – 3 Credits
-
Digital Business & E-Commerce – 3 Credits
-
AI for Business Strategy & Decision Making – 3 Credits
-
Advertisement & Event Management V – 3 Credits
-
Total Credits: 18
-
-
Summer Internship Project (SIP) – 3 Credits
-
SIP Viva-Voce – 3 Credits
-
Entrepreneurship & Innovation – 3 Credits
-
Sustainability, Ethics & Governance – 3 Credits
-
Global Business Environment – 3 Credits
-
AI Lab IV – No-Code / Low-Code Automation Tools – 2 Credits
-
Total Credits: 17
-
-
Capstone Project – Phase II (Execution & Final Report) – 3 Credits
-
Contemporary Business Issues – 3 Credits
-
Advanced Business Leadership – 3 Credits
-
AI Lab V – Generative AI for Business Applications – 4 Credits
-
Open Elective / Industry Seminar – 3 Credits
-
Total Credits: 16
-
Student Testimonials
Abhishek Lad
"A place with a learner-centric environment, supported by the most experienced and supportive faculties, who have inculcated industry-required skills and knowledge in students, enabling them to excel in their careers."
Anshika Kushwah
"PGDM helped us enhance our knowledge and skills, opening a pathway to the corporate world. It allowed us to focus more on our interests and significantly upgraded our practical knowledge."
Pratiksha Magar
"ASM's IBMR is the best place to showcase your talents. The PGDM program offers a blend of theoretical and technical knowledge, providing me with deep and thorough academic insights."
Admission Contact
PUNE CAMPUS
ASM Group of Institutes
MIDC, Block C, Chinchwad,
Pune, Maharashtra 411019
Phone Numbers:
+91 9422009207
+91 9422009209
+91 9422009210
+91 9422009212
+91 8208511788 (For Agri-Business Management)
KOLKATA CITY OFFICE
SKP Building, 2nd Floor 132A,
S.P. Mukherjee Road,
Kolkata 700026
Contact Person:
Mr. Dhritiman Chakravorty
Phone Number:
+91 98311 73476
DELHI OFFICE
Contact Person:
Mr. Ravikant Kumar
Phone Number:
+91 9199655141