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PGDM in Marketing: Everything You Need to Know

A Guide to PGDM in Marketing Program

What Is PGDM In Marketing?

PGDM in marketing is the postgraduate diploma course which specialises in marketing. This course is equivalent to an MBA, and many companies are showing preference to candidates with a PGDM in marketing as it is quite a detailed course and students make a much easier transition to the professional world. PGDM in marketing is arguably the most popular in all PGDM specializations as it has a lot of potential.

Marketing is an important part of any business that sells products or services. Through marketing, companies get the word out regarding their products and services. Marketing results in direct sales. With this information, you can directly surmise how important marketing is to the success of a business. This is the reason why companies give priority to hiring first for their marketing department. Owing to this potential, many students opt for PGDM in marketing.

If you too are considering doing a PGDM in marketing, you should know all about the course. In the following article, you will find all the important information regarding PGDM in marketing. From the subjects, syllabus, and fees, to the careers available in marketing, potential employers, and industries you will get a detailed look into PGDM in marketing that will help you make a decision about what to pursue.

Suggested Reading Everything You Need To Know About PGDM

PGDM in Marketing Course Highlights

PGDM in marketing prepares you for the challenging world of marketing. There is a lot of competition and you have to be at the top of your game. You also have to be an outgoing, peoples person as you will be doing fieldwork, and interacting with potential customers. However, the rewards are worth it.

Heres A Quick Look at the PGDM in Marketing Course Highlight That Will Give a Gist of the Whole Article.

  • Course Level – PGDM in marketing is a postgraduate diploma course to be done after graduation.
  • Duration – Most PGDM in marketing courses is 2 years
  • Examination Type – Exams are conducted in a semester pattern.
  • Eligibility – You need to have a graduate degree
  • Admission Process – Merit-based, or you may have to clear an entrance exam.
  • Course Fee – INR 1 lakh – 4 lakhs
  • Average Starting Salary – Salary ranges between INR 2 lakhs to 15 lakhs



PGDM In Marketing Course Eligibility

PGDM in marketing is a professional course in which you have to invest money, and 2 years of your time. So, deciding on pursuing this course is a big decision. First thing you need to check is that if you are eligible to apply for the course. Only then can you pursue the next steps.

Heres The PGDM in Marketing Course Eligibility Criteria.

  • You need to be a graduate in a legitimate bachelors degree of 3 years from a recognised university.
  • You to have scored at least 50% or more in your bachelors degree.
  • BBA and BMS graduates mostly choose PGDM in marketing, but students from other streams like commerce, arts and science are also eligible.


Why You Should Consider PGDM in Marketing?

What you choose for your post-graduation, pretty much determines the career you are going to pursue for the rest of your life. Therefore, you have to be sure about what you are choosing.

Here Are Some Reasons Why You Should Choose PGDM In Marketing:

1. Popularity

If so many students are choosing the marketing specialization, they all cant be wrong. PGDM in marketing sees the highest number of applications. An MBA in marketing is also the most popular choice when it comes to doing a specialization in MBA. So, clearly, marketing is the most popular choice.

2. Employability

The main reason for PGDM in marketings popularity is students immediately find good jobs in good companies right after finishing the course. Since marketing is closely tied to profits, companies hire a lot of people in marketing to ensure the department is performing at its optimal. Therefore, there is always a surplus of marketing jobs, and you will not find it hard to find one.

3. Personality Development

In marketing, you need to meet new people every day. You need to interact with and convince them to buy your companys products and services. For this, you need to have a good, charming and confident personality. And you are taught all this during the course. How to be a good speaker, how to be a good leader, how to be confident and how to presentable, all these things are covered in a PGDM in marketing.

4. Career Options

Marketing is not just about marketing. There are many other aspects to this field and many different areas where you can make careers. From marketing analysts to branding experts, you actually have a lot of choices as to what career path to take in the future.

5. Salary

Another reason for PGDM in marketing is because graduates get a good starting salary as compared to others. As mentioned before, marketing is one of the main generators of profits, which is why companies want the best people for the job. And to get the best people they offer great starting salaries. Some marketing positions are also entitled to get commissions, which further increases your earning potential.


PGDM In Marketing Course Syllabus & Subjects

Before you choose PGDM in marketing, you also need to know about the syllabus and subjects. This information will make your decision to choose a PGDM course easier. The subjects will give you an idea of what is expected of you in the course.

Semester 1

  • Principles of Management
  • Fundamentals of Communication and Interview Preparation
  • Financial Accounting
  • Marketing Management
  • Human Resource Management
  • Managerial Economics

Semester 2

  • Strategic Management
  • Innovation Management
  • Cost Accounting
  • The Integrative Manager
  • Mastering The Interview and Networking Skills
  • Elective Project

Semester 3

  • Marketing Research
  • Advertising and Sales Promotion
  • Marketing Finance
  • Consumer Buyer Behaviour
  • CRM
  • Distribution Management

Semester 4

  • Product / Brand Management
  • Internet Marketing
  • Social Media Marketing
  • E-Commerce
  • Project


Top 5 Career Option After PGDM In Marketing

The following are just a few of the many careers you can choose after PGDM in marketing. These careers have great earning potential, along with opportunities to grow. If any of these careers interest you, PGDM in marketing is the right course for you.

Here Is The List Of Career Opportunities Available Post PGDM In Marketing:

1. Market Research Analyst –

Market research analysts need to have in-depth knowledge of the market they are working in. Based on that knowledge and research, they have to develop marketing strategies, sales strategies, new products & services, etc. They have an average salary range of INR 2 lakhs to 8 lakhs, plus opportunities for commissions and bonuses.

2. Marketing Executive –

Marketing executives are the ones doing the fieldwork. This position requires you to travel and meet people, and market the product and services to increase sales. As a marketing executive, you can make a salary in the range of INR 2 lakhs to 10 lakhs, along with opportunities to earn commissions and bonuses.

3. Business Development Manager –

This position is similar to a marketing or sales position. They have to develop and bring in more business for the company. This position comes with a lot of perks like commissions and bonuses. A business development manager makes an average salary between INR 3 lakhs to 8 lakhs.

4. Brand Manager –

Brand managers manage the brand of the company, product, and services. They create brand stories and communication. They also work closely with the marketing and advertising departments. This is a creative and administrative position. A brand manager makes an impressive salary averaging in between INR 5 lakhs to 15 lakhs.

5. Sales Manager –

Sales managers head the team of sales executives, whose job is to make direct sales. The manager has to set targets, help employees achieve targets, and achieve overall sales of the company. Sales managers make an annual salary ranging in INR 6 lakhs to 12 lakhs.


Future Scope Of PGDM In Marketing

Marketing is here to stay. There is a lot of scope for this industry. Even when a company is not doing well, they pour in more money on marketing. The reason is that marketing generates more sales. With this fact, you can gather how important marketing is for a company, and the scope it has.

And now, with the advent of technology, digital marketing is fast-gaining momentum in the marketing field. This is also taught in PGDM in marketing. Here are some interesting facts about marketing that will give a look into the PGDM in marketings future scope.

  • More than 50% annual growth in digital marketing by companies.
  • Established companies like Coca Cola and Nike heavily invest in traditional marketing.
  • In 2018, Social Media Marketing grew the fastest with 18% annual growth.
  • Almost 10% salary hike in 2019 for Corporate India.
  • India will have close to 1 billion smartphone users in 2022, which is the perfect tool for digital marketing.


Top Recruiting Organizations After PGDM In Marketing

As mentioned before, there are many companies that hire PGDM in marketing graduates. These are top businesses that are expanding in the country. Here are some of those top recruiters.

1. Amazon –

> The worlds biggest e-tailer hires a lot of people for their marketing department, especially the digital marketing department. All their sales are generated online so they have a massive need for digital marketers.

2. CitiGroup –

One of the biggest international banks in the world has a huge business in India and is expanding with financial services. For further expansion, CitiGroup is hiring many for marketing.

3. Unilever –

The FMCG giant is one of the top companies in India. Owing to the nature of its business, they have a constant need for people in marketing.

4. Johnson & Johnson –

Johnson & Johnson is another huge name in the FMCG market of India. They are expanding their products market and need marketing experts for this.

5. Pepsico –

Contrary to what you might think, Pepsico has many businesses along with selling beverages. They have many openings of marketing for these businesses.


Industry Wise Careers After PGDM In Marketing

One of the best things about the PGDM in marketing course is that it lets you be a part of any industry. Marketing is needed by all businesses to tell customers about their products and services. Therefore, as a PGDM in marketing graduate, you can choose the industry you like, and make a long fulfilling career.

1. Banking –

The banking industry is one of the biggest employers of marketing personnel. Many banks are now getting into the financial services sector, and need marketers to get new customers.

2. FMCG Companies –

In the Fast Moving Consumer Goods industry, sales are the be-all and end-all goal, and for generating high sales, you need marketing and salespeople. Hence, they hire many PGDM in marketing and MBA in marketing graduates.

3. Advertising –

The advertising industry in the country has always shown positive growth, and this is probably because of the fact that they hire many people for marketing and advertising.

4. Tourism –

The Tourism industry is becoming more organised. With many professional companies coming up, the need for traditional and digital marketing has increased a lot. So, the tourism industry is seriously investing in marketing.

5. Media –

Media runs on marketing and advertising. Therefore, they hire many people for these activities and also pay them quite well compared to other industries.


Final Words

Doing PGDM in marketing is a bold and smart move that shows you have insight into the future of this diploma. As industries and businesses grow, so does their need for marketing. With the PGDM in marketing, you can be at the right place at the right time, and earn an excellent living, and have a successful career. So, if you are contemplating your education post-graduation, choose PGDM in marketing as it can help you achieve all that you have set out for.

To know more about, PGDM in marketing, you can get in touch with the counsellors at ASMs IBMR. Here, we offer PGDM in marketing as a part of a dual specialization course. You get an opportunity to pursue another specialization along with PGDM in marketing. PGDM in Dual specializations are slowly becoming the preferred choice for many students owing to their potential. So, come, visit ASMs IBMR or get in touch with us, well tell you all about PGDM in marketing.

ASM's Institute of Business Management & Research, Pune was established in 1983. It is affiliated to University of Pune. It is a prominent institute for higher education in the state of Maharashtra.