PGDM Business Analytics Guide: Eligibility, Syllabus, Career & Benefits
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PGDM in Business Analytics: Everything You Need to Know

A Guide to PGDM in Business Analytics Course

What Is PGDM In Business Analytics?

Business based on data, this simple definition perfectly captures what business analytics truly is. But a more in-depth definition of business analytics would be to collect, sort, arrange, and analyse data with the use of technology. The technology also provides accurate business insights based on that data. Business analytics is one of the fastest rising specializations PGDM students are choosing owing to it’s perfect mix of technology and business, and accuracy of the business insights.

Business analytics is the future of business, and many businesses have also begun to incorporate technology into their daily functioning. Therefore, now is the right time to learn business analytics and secure a great and successful future. In a PGDM with business analytics, you learn all about aspects and subjects related to business management and the use of business analytics for business management.

In the following article, you will find all the required information regarding the PGDM course in Business Analytics. From the required eligibility to future career prospects, you will find all the information you need that will help you decide if it is worth pursuing a PGDM in Business analytics.


Learn More About PGDM Everything You Need To Know About PGDM Course


PGDM in Business Analytics Course Highlights

PGDM in business analytics is a professional course that is gaining popularity amongst students pursuing management after graduation. Technology is making its way into business in a big way, and a PGDM in business analytics puts students at the forefront of this development.

Here are the course highlights that will give you a quick overview of the PGDM in business analytics program.

  • Course Level – This is a Post Graduate Diploma course to be done after graduation.
  • Duration – 2 years
  • Examination Type – Semester-based
  • Eligibility – Students need to be graduates in a govt.-approved bachelors degree from a recognised university.
  • Admission Process – You can get admission based on merit, or may have to sit for an entrance exam.
  • Course Fee – The average course fee starts from 2 lakhs, but may differ from institute to institute owing to various factors.
  • Average Starting Salary – 3 lakhs to 5 lakhs
  • Top Recruiting Organizations – Dell, Hitachi, IBM, Tata Consultancy, and Accenture.
  • Top Recruiting Areas – IT, Finance, MNCs
  • Top Job Profiles – Business analyst, market research analyst, quantitative analyst data analyst, and IT system analyst


PGDM in Business Analytics Course Eligibility

Before you consider PGDM in business analytics, you have to be sure if you are eligible to get admission for the course. The following is the criteria you need to fit into to be able to pursue a PGDM in business analytics course.

  • You need to be a graduate in a govt. approved and recognised degree course.
  • You need to have at least 50% or more as cumulative degree percentage.
  • Mostly BBA graduates opt for this course, but many colleges also allow arts, science, commerce and graduates from other disciplines as well.


Why Choose PGDM in Business Analytics?

When considering the PGDM in business analytics, this is the first question you should ask yourself. Why choose the PGDM in business analytics? Along with the answers that come to you.

Here are a few more advantages of choosing this PGDM in Business Analytics program.

1. Trend –

This is a subject that is on-trend regarding the current business scenario. Technology is now becoming and integral part of many industries, so why should business be different.

2. Future Scope –

Many experts believe that data is the future of everything, and business analytics is about making use of the data to make business decisions.

3. Different Course –

PGDM in business analytics is quite different from your usual management courses. It is quite versatile, Students need to be good with technology, numbers, analysis and decision-making.

4. Professional Prospects –

PGDM in business analytics students are high in demand in the professional world. This is a specialized field that is growing at a fast pace, there are many different areas students can put their talents to use.



PGDM in Business Analytics Course Syllabus & Subjects

PGDM in business analytics is a professional course that follows a semester pattern. There are many subjects in the course that allow you to pursue what you want. Heres a look at the course syllabus and subjects. This will further help you consider PGDM in business analytics for education.

Semester I

  • Quantitative Methods
  • Financial Accounting
  • Managerial Economics
  • Marketing Management
  • Management Information Systems
  • Statistical Analysis
  • Organizational Behaviour
  • Data Modeling


Semester II

  • Financial Management
  • Human Resource Management
  • Operations Management
  • Financial Analytics
  • Stochastic Modeling
  • Optimization Analytics
  • Research Methods
  • Business Intelligence
  • Computational Methods
  • Managerial Communication


Semester III

  • Predictive Analytics
  • Marketing Analysis
  • Data Mining
  • Analytics Systems Analysis & Design
  • Risk Management
  • Simulation Modeling
  • Industry Internship Programme


Semester IV

  • Strategic Management
  • Elective Paper
  • Operations and Supply Chain Analytics
  • Ethical and Legal Aspects of Analytics
  • HR Analytics
  • Big Data Analytics
  • Analytics Capstone Project
  • Project Management
  • Professional Development


Career & Job Opportunities After PGDM in Business Analytics

Jobs and careers are the main reasons why we pursue higher education. Those considering PGDM in business analytics, have a bright future ahead of them. There are many careers and jobs they can pursue. These jobs come with a good salary and benefits packages, along with plenty of opportunities to grow.

Here are the top 5 career option you can consider after PGDM in BA degree:

1. Business Analyst –

Business analyst are the professionals who conduct and in-depth analysis of a business. Based on their analysis, they provide reports on improvement, predictions and plan of actions for the future.

2. Data Scientist –

This is a specialized profession that requires you to use multiple scientific and mathematical methodologies to get insights from raw, unstructured data.

3. Market Research Analyst –

A market research analyst analysis the financial markets, and provides reports and advice on the investments and disinvestments.

4. Healthcare Analyst –

The healthcare industry is one of the fastest growing industries. A healthcare analyst works in the industry to provide expert insights into all aspects related to healthcare.

5. IT Analyst –

Students who are technically inclined can pursue a career as an IT analyst. IT analysts are experts who analyse the IT infrastructure and the IT business of a company and provide guidance to improve them.

Further Reading Top 15 Career Opportunities after PGDM in Business Analytics

Future Scope of PGDM in Business Analytics in India

So, what does the future PDGM in business analytics looks like? Is it a career worth pursuing in India, or should a student learn it and look for a job overseas. There are many such questions that need to be and heres some insight into the scope of PGDM in business analytics.


  • Data for analytics doubles in just over a year.
  • Business analytics will save 20%-30% of projects costs by stopping them from overrunning.
  • The business intelligence market is currently worth over $22 billion.
  • Business analysts, marketing, and salespeople will be the main drivers of business.
  • Small-scale companies will be the biggest employers on business analytics professionals.
  • 90% of the companies will have data department.
  • 85% of the companies will modify their business based on data findings.
  • Business services, technology, and insurance are the industries that will benefit most from business analytics.


Top Recruiting Organizations after PGDM in Business Analytics

So, in which companies are PGDM in business analytics graduates finding jobs? The answer is many. As mentioned before, business analytics is an in-demand subject and graduates will not have a hard time getting a job. In India, these are the following companies that are hiring PGDM in business analytics graduates.


1. Dell –

Though Dell is majorly a computer manufacturer, it has also expanded into many other IT and IT related businesses. They have a huge need for business analytics.

2. Amazon –

The e-commerce giant has been able to expand its business with the help of data analytics. Amazon generates a lot user data and hence, has a need for analytics.

3. Genpact –

Genpacts business is data and analytics. In a short time, they have expanded from the US to all over the world, and have a huge presence in India.

4. Google –

If there is any company that needs analytics that is Google. The search engine giants hire many analysts to go over torrents and torrents of data generated every day.

5. Flipkart –

The Indian e-tailer is very similar to Amazon and so the need for data analytics specialists is also the same. Their use of data is helping them grow.

6. Eureka Forbes –

Eureka Forbes has been a trusted name in India thanks to their quality-of-life improving products. They too are using analytics to their advantage.

7. HP –

This computer giant is growing strength to strength in the domestic and international market, and is now one of the most trusted brands in the world.

8. Motorola –

In recent years, Motorola has reinvented itself, and is now ready to launch new game-changing smartphones. This innovation is fueled by business analytics.

9. RBS –

One of the fastest expanding international banks in the world, the Royal Bank of Scotland is also leading the charge is showing to use business analytics to their advantage.

10. Le Meridian –

The hospitality industry can also benefit from business analytics and Le Meridian is a prime example. This hotel chain is now one of the biggest hospitality providers in India.


Top Recruiting Areas

One of the biggest reasons why students choose to do PGDM in business analytics is because it gives them the freedom to be a part of any industry they want. Any industry that generates a lot of data on users can benefit from it. Here are some industries that hire PGDM in business analytics graduates.

Analytics Jobs By Industry

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1. Banks –

Banks tend to have the most accurate form of user data. They can also monitor user behavior. Based on this data, they are now able to offer services that making and other finance related this easier.

2. Educational Institutions –

With time, education and educational practices have to get better, and business analytics is playing a huge role in this.

3. Consultancies –

Companies that may not be able to have an internal analytics team, and hire the service of consultancies. This model makes a lot more sense, and consultancies get to work with manu companies in different industries.

4. Entertainment Industry –

In entertainment, you have to provide what the customer likes. Business analytics is the only scientific way that can provide this data. Owing to this, the entertainment industry has now begun recruiting business analysts.

5. Hotels & Resorts –

This is another industry that needs to keep its customers satisfied. Thanks to modern booking, and rating & reviewing systems, they also have a lot of access to data which is pushing their need for business analytics.



Final Thoughts

Hopefully, the above-given information will make it easy for you to decide what to study after graduation. The PGDM in business analytics is an excellent choice compared to the other choices after graduation. You have the opportunity to learn a subject that is going to be relevant in the future, get you a high-paying job, and a long successful career.


Now that you know you want to do PGDM in business analytics, you can consider doing it from ASMs IBMR. Here, we have this specialization as a part of our PGDM with dual specialization courses. Along with a comprehensive curriculum, you also get to learn from the best minds in the industry, in the educational hub, Pune. Get in touch with our counsellors today who will provide you with all the necessary details.

ASM's Institute of Business Management & Research, Pune was established in 1983. It is affiliated to University of Pune. It is a prominent institute for higher education in the state of Maharashtra.