Institute of Business Management and Research
Institute of Business Management & Research

Approved by AICTE, Govt. of India & permanently affiliated to University of Pune

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Mindscape

ASM’S MINDSCAPE CASE STUDY COMPETITION –A LANDSCAPE OF
INDUSTRY –INSTITUTE-INTERACTION
Mindscape Graph

A Journey full of challenges and wonderful experience:

It was in 2004-2005 a strong urge was felt, by the management of ASM Group of Institutes to initiative to certain programs at the group institutes to revive and strengthen the institute – industry Interaction from a long term perspective.We at the ASM Group of Institutes set up to try to formulate an event which facilitates a dialogue between our students, faculty and the industry executives through a competition hosted by the institute and participated by the industries in and around Pune.

Over the years, due to amazing support shown by the industries, Mindscape competition has come to be recognised as a ‘SIGNATURE’ event of the ASM. MINDSCAPE CASE STUDY COMPETITION is perhaps the only one such event conducted amongst all B-schools in India including IIMs. It is also remarkable that the mindscape competition is extremely ‘student Centric’ and all the preparatory work for the event is carried out by the students of the group Institutes The Mindscape Competition is about industry teams competing through their presentation on the analysis of selected case studies on various issues of business managements in areas such as Finance, Marketing, Operations, Human resource etc provided by the ASM Mindscape Committee. The competition is held at the ASM campus and the Jury for the evaluation are from industries and academia.

On account of increased crave for opportunities for conceptualization skills since the year 2006 there is an offshoot of the mindscape event “COLLAGE COMPETION”; providing major national and international themes on current issues to the students to develop and present their conceptual skills in the Collage Competition coinciding with the Mindscape completion.

Mahindra and Mahindra Nasik Siemens Ltd, Pune
Whirlpool India, Pune Kirloskar Pneumatics Ltd, Pune
Crompton Greaves, Pune Pune municipal Corporation
Aditya Birla Group, Mumbai Gabriel India, Pune
Behr India Ltd, Pune JCB, Pune
Maharashtra Scooters Rashtriya Chemicals and Fertilizers Ltd, Mumbai
Bajaj Auto Ltd, Pune FIAT india Ltd, Pune
Mahindra Vehicle Manufactures Ltd, pune Capgemini Pune
Bharat Forge LTD, Pune Cadbury LTd, Pune
VIP Industries<Nasik Praj Industries Ltd Pune

Year Awards Industry Teams
2005 Winner Tata Motors Ltd., pune
  Runners-up Behr India Ltd, pune
2006 Winner Tata Motors Ltd., pune
  Runners-up Gabriel India, Pune
2007 Winner Whirlpool India, Pune
  Runners-up Thermax LTd, Pune
2008 Winner Whirlpool India, Pune
  Runners-up Mahindra and Mahindra Nasik
2008 Winner Mahindra and Mahindra Nasik
  Runners-up Siemens Ltd, Pune
2009 Winner Siemens Ltd, Pune
  Runners-up Mahindra and Mahindra Nasik
2010 Winner Siemens Ltd, Pune
  Runners-up FIAT India Ltd, Pune
2011 Winner Mahindra and Mahindra Nasik
  Runners-up Premier Industry Ltd,.Pune
2012 Winner Siemens Ltd., Nasik
  Runners-up Mahindra and Mahindra Nasik
  Winner (Live Cases Study) Siemens Ltd., Nasik
  Runners-up ASM Team
  Winner (Special Jury) MVFL Ltd., pune
  Runners-up RCF Ltdf., Mumbai

Journey Snapshot

Year Milestone
2004-05 Started an Unique & innovative Journey
2007-08 STUDENT CENTRIC EVENT' Expanded the coverage to Satara, Kolhapur & Nasik Received encouraging response
2011 Publish its First Ever Book on 'Case Studies In Management' Published by pearson Educationon PAN India level
2012 Live Case Studies from Mexico MINDSCAPE TROPHY for the Live Case Studies Special Jury Trophy in 2012
2013 2 day event

MINDSCAPE 2013

  • The No of Case Studies developed and short listed jumped to 14 Case Studies withy the thumping support from Industries around by nominating the Maximum number of Teams for the Event
  • The Live Case Studies part has advanced to reasonably complex industry situations calling for detailed knowledge and experience in handling issues related to strategic Management.
  • The Organisers ( The Students Committee )decided to extend the event to two days since the number of teams nominated surpassed the 25 Nos
  • A new chapter of ASM's Alumni teams could not be away from their almamater for having been a student team member during their studies at ASM expressed their urge to participate as contenders for the competition by nominating two teams who took up two case studies and confirmed their participation in MINDSCAPE2013. ASM Management, Faculty and current students express their hearty appreciation & congratulate the Alumni teams for their rich contribution to the Movement Called MINDSCAPE. This definitely a new chapter in ASM & Alumni interactions.
  • A Very Positive Contribution of Mindscape has been starting corollary events such as the “EVOLVE” & the “PERCEPT” Competitions for the Faculty & students Respectively.

ASM's-MINDSCAPE THE JOURNEY AHEAD-A perspective View:

  • PUT UP THE MINDSCAPE MODEL ON “HIGH PERFORMANCE ROAD MAP” Approach Local Industries for conducting comprehensive MDPs in Executive Development programs using “Situation-Problem- Decision Analysis” Tripod methodology for strategic Decision making process
  • Developing 'Live Case Studies' for Industry around related to 'overall and functional area' and conduct capability appraisals using 'SWEAT METHODOLOGY & BUSINESS COMPLEXITY MATRIX' as developed and demonstrated by ASM Group.
  • Help industry Functions implement Case study methodology (MINDSCAPE- PLAT FORM) for problem Resolution Techniques for their Executives.
  • Expand the MINDSCAPE Scope to National Level, initially by approaching SBUs of Current participants Industries in MINDSCAPE which are located outside the state. And gradually establish contacts with new industries in other states.

Year 2010
A Corporate Case Study Competition

Simens lead , Mahindra follow
Highly popular and prestigious annual case study competition evokes great response …….
The team from Siemens Nashik was adjudged as winners of the Mindscape – 2010 Case study competition and awarded the coveted “Mindscape 2010 Trophy”, while Mahindra & Mahindra Nashik walked away with the “Runners up Trophy”in the prestigious competition that concluded on 24th, oct, 2010.
The Audyogic Shishkan Mandal (ASM) Group of institute , Pune had conducted the event at its IPS auditorium in Pimpri. This was the seventh edition of the event and was supported by the Sakal Times publication as media Partner.
The event , was inaugurated by ASM director Dr.Asha Pachpande, had 14 teams from in and around Pune participating in the competition The jury for the competition comprised of Dr.S P Mandavgane, AGM, Tata Motors and Mr. D B Huddar, GM Tata motors .
In order to promote the creativity of the students , a COLLAGE Competition”, was also organized on the same day which received over-whelming response. The event was meticulously organized and conducted by students of the ASM's IBMR & IPS . THE students even presented a skit with a strong message during the afternoon session.
The prize distribution function was graced by Mr.Vijay Dhongde, COO, Mahindra Vehicle Manufacturers, Chakan as the chief guest and Mr. Nair GM as guest of honour.
Dr. Sandeep Pachpande , Chairman of the ASM, Group of Institutes, lauded the efforts of the students in organizing the event and had a vision to make this event international.
The event was coordinated by Prof.Rossy Mathur, Prof Pavan Patil, Prof. Pallavi Chugh, Prof Neha Agarwal.
Student Steering Committee members were Naurine Bhimani, Akash Parekh, Milind Nalawade, Sanchari Ghosh, and Shweta.
The event was organized and coordinated under the guidance of Prof. J A Kulkarni.
Prof Rossy Mathur tendered vote of thanks to the media partners Sakal Times, the participants and esteemed jury members and guests

MINDSCAPE 2011

The 8th edition of the 'Mindscape 2011' Case Study competition, an annual mega event of the ASM Group of Institutes, was held in the city, recently.

The competition was inaugurated in the presence of Tata Motors senior general manager J S Kutty, Asha Pachpande, Sandeep Pachpande, S B Mathur, J A Kulkarni, R K Ghosh and other directors. Faculty and students of ASM group of Institutes participated in the function.

Kutty, in his inaugural address, urged the students to keep themselves abreast with the latest economic and business scenario, besides their curricular studies.

The competition witnessed participation from teams from reputed industrial organisations. The competition was tough as the teams vied with each other. The students of the ASM Group got an insight into the importance of analytical skills and effective team dynamics.

The prize distribution ceremony was presided over by Praj Group of Industries executive chairman Pramod Chaudhary, who advised the organisers to widen the scope of the competition by assigning students to work along with the teams from the industry and make a combined presentation.

While underscoring the importance of ethical aspects of business management, he elaborated on the 'Triple Bottom Line' concept of corporate governance, viz profits, society and environment which, he said, should occupy every aspect of business management and curriculum at B-schools.

The prize distribution ceremony also included awards to winners and runners-up of a collage competition. Siemens won the competition, while Mahindra & Mahindra, Nashik, was the runner-up. Fiat India Automobiles, Ranjangaon, was declared winners of the special jury award followed by RCF, Mumbai, as runners-up. There was also a prize for ASM students team who had made their presentation on the Mindscape Case Study. 'Best Student Performer' was awarded to Karan Dawda and 'Best Faculty Guide' to R K Ghosh. Prabha Shankar, Sibram Nisanko and J A Kulkarni were the judges for the competition. Sakal Times was the media partner for the event.