A Guide to MBA Marketing - Scope, Eligibility, Admissions, Fees, Syllabus & Benefits - Placemnts - 2024
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A Guide to MBA Marketing – Scope, Eligibility, Admissions, Fees, Syllabus & Benefits

A Guide to MBA Marketing Course

What is MBA in Marketing – Overview

An MBA is marketing is the most popular form of MBA. In this, marketing is your specialised subject, and post the degree, you will find a lucrative job in the marketing industry of the country. In an MBA in marketing, you will learn the intricate details of the functioning of the marketing industry, and how to market products and services, and how to create brands.

In the following blog, you will learn all about the MBA in marketing degree and the advantages it brings. From the course highlight to the career opportunities MBA in marketing brings, you will find all the information needed to decide on pursuing the degree. You can also find a lot more detailed information on an MBA education in the following blog all you need to know about MBA be sure to read blog.


MBA in Marketing: Course Highlights

The MBA is marketing is an excellent course that you should consider doing after your graduation. Here are some course highlights that will give you a quick look at what to expect from the course.

  • Course Level – MBA in marketing a postgraduate course
  • Duration – The course takes 2 years for completion
  • Examination Type – This degree course follows a semester pattern
  • Eligibility – You need to have a bachelors degree in a government-approved course
  • Admission Process – You need to clear an entrance exam, or in some private universities, get direct admission.
  • Major Entrance Exams – CAT, MAT, CMAT, SNAP, XAT, and NMAT
  • Program Fee – The average fee ranges between INR 4 lakhs to 20 lakhs
  • Average Starting Salary – Average starting salary ranges in INR 4 lakhs to 10 lakhs.
  • Top Hiring Companies – ICICI, Accenture, IBM, Cognizant, TCS, Amazon, etc.



MBA in Marketing: Eligibility

You need to have some eligibility to do the MBA in marketing course. First, ensure that you fit the criteria, and then you can consider doing the course after your graduation.

Here are the eligibility parameters for MBA marketing:

  • You need to be a graduate in an approved degree from an approved university.
  • Some courses may require you to have at least 50% as your final graduation score.
  • Final year students are also eligible for the condition that they have sat for their final exam and have to provide a provisional certificate from their college.
  • Some courses also require you to have some work experience.


MBA in Marketing: Admission Process

If you are eligible to enrol yourself in the MBA in marketing course, the next step you need to consider is the admission process.

Here is some information on how the admission process for the MBA in marketing course works.

  • First, you need to check which entrance exams will make you eligible for which B-school and management course, and finalise the entrance exams accordingly.
  • Next, you have to register online and pay the fees for the entrance exams.
  • Download your admit card, and sit for the exams.
  • Once the results are declared, you can check which colleges you are eligible for and start applying accordingly.
  • Some private universities and B-schools may provide direct admission, for which you have to fill out the admission form and pay the required fees.


Why Choose MBA in Marketing?

You need to have a strong reason for doing any course. After all, you are going to dedicate 2 years of your life to this course, and are going to make a career in marketing.

Here are top 5 reasons why experts recommend choosing an MBA in marketing.

1. Updated Course

The MBA in marketing is one of the most updated professional courses. Along with updated theoretical practices, the course has also incorporated the use of technology and modern marketing tools used in digital marketing. With this course, you are guaranteed to have market-relevant knowledge and skills.


2. Great Career

This degree course will lead to a great and relevant career. Marketing is a business that people invest in even more during uncertain times. There is also a lot of opportunity for growth in this field. You can have a long and illustrious career thanks to your MBA in marketing degree.


3. High Salary

Salary is the biggest motivating factor for people to choose education and career. And the MBA in marketing degree is sound on this front as well. As mentioned before, the average salary for a marketing graduate lies between INR 4 lakhs to INR 20 lakhs.


4, All-Round Development

Marketing is an industry where you need to have an outgoing personality, good communication skills, confidence, and leadership skills. Even though these may not come naturally to you, the MBA in marketing course helps you develop all these skills. These skills will get you far in your professional and personal life as well.


5. Professional Network

Once you complete the degree and get into your first job, you are a part of a large network of professionals. In the marketing field, you will also get to meet and connect with fellow marketing graduates who can be of use to you or you to them in the long run. This means there will always be better career opportunities.

Further Reading: Why Choosing An MBA In Marketing Will Boost Your Career

Required Skills for MBA Marketing

To become successful in your marketing education and profession, you will need a few skills. Of course, what you lack will be taught during your course, but having a few skills beforehand will get you ahead.

Here are the required skills of MBA marketing program.

1. Communication Skills

You need to be an excellent communicator if you want to do well in marketing. You need to be good in both, written and verbal communication as these are the main parts of most professions in marketing.

2. Leadership Skills

Since you are doing an MBA in marketing, you will find yourself in a leadership position in your workplace. You will need to ensure your team performs well and is always ahead of the curve/ You will need to be a good leader to motivate your team and communicate with them well.

3. Teamwork

Marketing is not something that is done alone. You will mostly be a part of a team, and being a good team player is a skill that will be useful during this time. You should get along with your teammates, help each other out, and even learn to face criticism and consequences together as a team.

4. Analytical Skills

Marketing can be quite unpredictable, and the only way to counter unpredictability is through analysis. If you have an analytical mind and outlook, you will be able to foresee ups and down, and adjust your marketing campaigns accordingly. Nowadays, you also have analytical tools for helping people with marketing.

5. Persuasion Skills

Marketing is all about persuasion, and that is the key to success You may be able to communicate well, you may have all the confidence in the world, but if you are not able to persuade a person to purchase or even take a look at your companys product or service, you wont succeed in marketing. You need to be able to persuade people positively and convincingly.


MBA in Marketing: Syllabus & Subjects

The following are the subjects that you will have in the MBA in marketing degree course. The following are the subjects found in most MBA marketing courses. Different B-schools may have different names or they may have some different subjects altogether. But the ones given below are the ones you will find quite common.

  • Marketing Concepts
  • Marketing Planning
  • Marketing Research
  • Marketing Audit
  • Marketing Ethics
  • Market Evaluation & Controls
  • Market Segmentation
  • Principles of Sales Management
  • Industrial Marketing
  • Project Management
  • Economic Analysis
  • Sales Forecasting
  • Advertising Management
  • Business Communication
  • Consumer Behaviour
  • Brand Management
  • Business Laws
  • Research Methodology


Career Opportunities After MBA in Marketing

Here are some jobs after MBA in Marketing includes:

1. Marketing Manager

A marketing manager is the main head of a companys marketing departments which is responsible for the marketing of the companys products and services. They have to manage the employees, plan and execute marketing campaigns, and also have to work with advertising and sales to increase profits and sales. They are well-paid and also get incentives.


2. Sales Manager

A sales manager runs the whole sales department. They have to ensure sales targets are met, and all the salespeople are performing at their optimal best. Sales are the most important part of a company, which makes a sales manager and an integral part of the workforce. Sales managers get good salaries, incentives, commissions, and bonuses.


3. Brand Manager

The brand manager creates, improves, and manages the brand of a company and its products. They have to create a positive and recognisable perception of a brand that in time becomes a valuable asset. Brand managers work closely with advertising, marketing, and sales departments regarding brand creation, and even for increasing overall sales. Brand managers are handsomely paid professionals.


4. Market Analyst

This is one of the few professions requiring less fieldwork and more behind a computer. Market analysts analyse the market and make reports on their findings. They also analyse the company, its products & services, and its past and present to provide insight into the future. The profession of a market analyst is rightly gaining a lot of importance.


5. Digital Marketing Specialist

Digital marketing is now an important form of all marketing activities. The digital marketing specialist is responsible for marketing on all digital platforms, making use of marketing aspects like SEO, SEM, SMM, SMO, Email marketing, etc. This profession is only going to gain more importance in the future as digital marketing will become the most dominant form of marketing.

Related blog What Is The Future Scope Of The Digital Marketing In India?


Future Scope of MBA in Marketing

An MBA in marketing has a lot of future scopes as marketing is an undying industry. When business is slow, and the profits are dwindling, companies tend to invest more in marketing as it is directly responsible for increasing sales. This fact should surmise the importance of marketing.

Marketing has also begun to incorporate technology through the use of analytical tools and digital marketing. The advantages of technology are being used to help marketers reach new levels of success. Also, technology allows even small companies to market and build their brands. The future scope of marketing looks good, and you have made the right decision to pursue an MBA in marketing.


Top Companies Hiring MBA Marketing Graduates

Knowing which top company might be your potential employer helps. It will motivate you to aim for a company. Here are some of the top companies hiring MBA marketing graduates.

  • Accenture
  • IBM
  • Cognizant
  • TCS
  • Amazon
  • Citi Group
  • Facebook
  • Microsoft
  • Apple


Top Recruiting Industries

Though marketing is required by most industries, there are still a few industries that hire more marketing professionals than others. You can choose to work in the industry that appeals to you the most, so you will actually like your work.

  • E-commerce
  • Advertising
  • FMCG
  • Banking
  • IT
  • Technology
  • Food & Beverage
  • Video Games
  • Film & TV
  • Sports


To Sum Up…

Of all the various MBAs, the MBA in marketing is the most popular owing to the career opportunities this degree brings. Students are also attracted to the other benefits of the degree. Hopefully, all the information stated above will give a clear idea of the scope, eligibility, admission process, fees, and other important benefits of the MBA in marketing degree.

ASMs IBMR in Pune (Pimpri-Chinchwad) is one of the best places to get an MBA in marketing. Students from all over the country seek admission here owing to the excellent course, faculty, and many advantages this premier institute bestows on all students.

Get in touch at the earliest as admissions get full quickly. All the best.


ASM's Institute of Business Management & Research, Pune was established in 1983. It is affiliated to University of Pune. It is a prominent institute for higher education in the state of Maharashtra.